Amber Beverage UK strengthens its portfolio with range of Italian mixers, syrups and purées
London, United Kingdom, 7th January 2025 – Amber Beverage UK (ABUK) has welcomed Orsadrinks (ODK) to its portfolio, the Italian manufacturer of cocktail ingredients, syrups and purées including the Fruity Mix range, Premium Sours and Stillabunt Magic Velvet (a market-leading, non-alcoholic and 100% natural cocktail foamer).
The extensive ODK range includes crowd-pleaser flavours for classic mixology, such as lemon, lime, sweet and sour, pineapple, raspberry and strawberry. It also includes innovative and trend-driven flavours like yuzu, papaya and blueberry. The Fruity Mix range (boasting a total of 26 flavours) is made from lightweight PET with an ergonomic design, enhanced for streamlined service. The innovative triple-lock spout technology reduces waste and guarantees an industry-leading 24-month shelf life.
The range of 11 fruit purees are made from 100% fruit and contain no added sugars. The range comes in lightweight pouches, also designed to optimise 24-month shelf life.
Sam Thackeray, Chief Executive Officer of Amber Beverage UK, says, “ODK is best-in-class in the non-alcoholic category: their sheer range, their intuition for trends, their responsiveness to trade requirements around product and packaging is absolutely second to none. The ODK team have scaled impressively in international markets in recent years, and we are absolutely thrilled to be part of their journey and ongoing expansion.”
“Each product has rigorous provenance and sourcing credentials, which is increasingly top of mind for the UK industry’s decision-makers and consumers. This is a very welcome upgrade to the non-alcoholic category of our portfolio, and the whole ABUK team is excited to unlock synergies with the rest of our brands.”
Mauro Parola, CEO of ODK, says, “I am excited to join forces with Amber Beverage. This collaboration marks a crucial milestone in our efforts to further enhance Orsadrinks’ presence in the UK, being able to rely on a trusted and established partner in the market. By leveraging our combined strengths and experiences, we are confident we will achieve outstanding results.”
From 1st January 2025, ODK products are available in the UK through digital channels and all leading wholesalers.
About Amber Beverage UK:
Amber Beverage UK is an ambitious brand builder and distributor for established and up-and-coming spirits brands. Our portfolio includes Amber Beverage Group’s owned brands, together with third-party distributed brands for a broad, exciting and multi-category range. ABUK has dedicated salespeople in each region of the UK, and functional experts covering the off-trade, national accounts and wholesalers. In 2023, ABUK merged with Indie Brands to combine the insurgent heritage and entrepreneurial spirit of Indie Brands with the scale, structure and systems support of ABUK.
ABUK is part of the Luxembourg-headquartered Amber Beverage Group, which produces, bottles, distributes and markets a range of drinks including Moskovskaya Vodka, Rooster Rojo and KAH Tequila to over 70 international markets.
https://amberbev.co.uk
About Orsadrinks:
Orsadrinks was born in 1992 in Italy in the heart of Piedmont, home to some of the most important naturalistic excellence of the world, and in particular very close to the Unesco World heritage region of Langhe. Moreover, the provinces of Cuneo and Asti represent a true ‘food & beverage district of excellences’, encompassing some of the major players in the food and beverage sector.
At the heart of our corporate philosophy there is a strong focus on taste, quality and naturality: these are the values that make our products successful.
All our products proudly derive from the authenticity of the “Made in Italy” vision: Italy’s agri-food sector is rooted in an important agricultural heritage and a unique Italian philosophy based on respect for nature, sustainability, biodiversity and centuries-old food traditions.
Our mission is to create great tasting, easy to use products, only using the highest quality ingredients and we are constantly striving to improve our offering through research and continuous innovation.
Driven by the will to have full control over the production chain and the selection of raw materials, in the second decade of 2000s we decided to dedicate significant investments to bring production in-house, in order to pursue a highly technological production process – resulting in innovative, groundbreaking and fully automated facilities.
Nowadays, we are a trusted partner in the drink industry and a brand of choice in mixology world in more than 50 countries all over the world, with more than 150 products.
www.orsadrinks.com
